Brief Overview
Blueprint is a sports statistics startup delivering basketball analytics to its users. As it explores growth, the company engaged HCN to evaluate offshoring its analytics operations. Consultants assessed potential locations, recruitment strategies, and media partnerships to support Blueprint’s long-term goals.
After identifying key operational needs such as basketball interest, labor costs, remote infrastructure, and population size, HCN consultants developed a three-part strategy to evaluate offshoring opportunities for Blueprint, a basketball-focused sports analytics startup.
Part One: Country Comparison for Offshoring Analysts
HCN consultants began by comparing two international markets. One was located in Southeast Asia, while the other was in South Asia. After assessing each country’s alignment with Blueprint’s operational requirements, one emerged as the recommended location. This country offered a strong basketball culture, a large talent pool, and favorable cost advantages, making it an ideal environment for offshoring analytics operations.
Part Two: Exploring Recruitment Channels
With a location selected, HCN consultants turned their focus to recruitment. Research suggested that a dual-channel strategy, targeting top universities and leveraging digital job platforms, would offer the most efficient path to hiring qualified sports analysts. These efforts aimed to attract candidates with domain-specific expertise and a strong interest in basketball analytics.
Part Three: Exploring Potential Partnerships
To maximize Blueprint’s impact in the new market, consultants evaluated four major media channels for strategic partnerships. The recommended media outlet offered both high audience engagement and compatibility with Blueprint’s video-based content model, supporting long-term brand visibility and member growth.
Offshoring operations is a pivotal step for any startup. By evaluating multiple countries, recruitment pipelines, and communication channels, HCN helped Blueprint develop a strategy tailored to both its operational and market expansion goals.